We Get Startups
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Ideas + Business

Into The Awesome (ITA) focuses on designing and building technology startups from ideation to scale. Our specialization in e-commerce, content, SaaS, AI, consumer, and data science means that we are at the forefront of developing technology within the real estate, lifestyle, consumer, and enterprise industries.


The Gramlist

The Gramlist works with brands to uncover the next wave of influencers on social media platforms, acting as the influencer authority guiding discovery, curation, and activation of who to work with now. Through a qualitative and quantitative lens that marries human curation with data magic we can target up-and-coming talent on a categorical, affinity-based, or geographic basis.


Quarters is a trusted property management and hospitality company for homeowners with short-term rental homes. After years of managing short-term stays in multiple cities across North America, we’ve discovered that the best way to ensure homeowners rest easy is to offer a full-service model. Quarters takes care of managing property listings, maximizing occupancy and revenue potential, preparing properties with the comforts of a clean, safe home, and welcoming guests with a personalized experience.


Boomdash is building an intelligent way for modern moms and dads to browse their favorite kids brands and discover new ones, and shop across multiple stores in one universal cart. We understand that raising kids can be challenging - our essays, how-tos, and advice (from some of our favorite writers from the New York Times, InStyle and Vogue) let you know that you’re not alone in this parenting journey.


The Spark That Ignites Change


Into the Awesome (ITA) was founded by serial entrepreneur Matt Friesen. Through his vision for a future powered by new technology and services, ITA serves as an incubator for innovation and the next big thing.